Cash management your board can agree on.

Custody by a Tier 1 Canadian bank

All client accounts are opened with a CIPF custodian, your cash is held directly in your company's name, not pooled or co-mingled, and always accessible

Portfolio manager that takes work off your plate

Surprise-free investment policy, tailored to your business, that you can trust us to execute.

Liquidity that fits your business needs

Liquid cash account that beats your bank's rate, plus higher returns on longer duration investments.

Actionable insights for your finance team.

Upside AI analyst at your fingertips.

Produce performance and benchmarking reports in seconds, get fresh numbers as often as you need, Upside won't slow you down.

Run the what-if simulations instantly.

Quickly estimate the impact of ramping up marketing or turning down discretionary spend on your liquidity and cash position.

Frequently asked questions

Is my company’s money safe with Upside?

Yes. All client accounts are opened with a CIPF custodian and all client assets are held directly in your company’s name at a Tier 1 Canadian bank. Funds are never pooled or co-mingled. This means you retain full ownership and uninterrupted access to your cash at all times.

How does Upside generate returns on cash balances?

We work with licensed portfolio managers to build custom, low-risk investment strategies that go beyond traditional business bank accounts. Our clients earn better-than-bank returns on both liquid and longer-term allocations, without compromising safety or access.

What kinds of companies use Upside?

Our clients are primarily Canadian businesses—often public companies, scale-ups, and holding companies—with significant idle cash balances. CFOs, CEOs, and controllers use Upside to earn more on cash while reducing manual treasury tasks.

Can we access our funds anytime?

Yes. Liquidity is built into the strategy. Your cash is never locked up—you can access your liquid allocation at any time, just like a high-interest savings account. Longer-term allocations are structured to match your liquidity needs.

Who manages the investments?

Investments are managed by Bold Wealth Partners, a licensed and regulated Portfolio Manager in Canada with a half billion dollars in AUM. They act as your fiduciary and tailor an investment policy aligned with your business’s risk tolerance and liquidity requirements.

Put your idle cash to work.